Niche Marketing Explained
What exactly is niche marketing?
Niche marketing is marketing to a select group of potential customers inside a much larger customer base. This is often done because there is a need that is not being addressed by providers who target the larger customer base. In other words, there is a demand for something that isn’t being supplied. If you can satisfy that demand, you have a potential market waiting to pay you for what you can offer them.
The Internet Marketing niche has many sub-niches.
For example, inside the target market of Internet marketing, there are many niches, including search engine marketing, PPC marketing, Google AdWords, article marketing, bum marketing, and more. Those who write eBooks on just Internet marketing don’t directly address these niches.
You could further refine those to include even more specific niche markets. For example, you could fill the niche market of PPC marketers who just use Google AdWords or just use Yahoo Search Marketing, etc.
As these niche markets have grown, so have their desire for information and resources that they can directly use for their businesses, which are not satisfied by those who just target the large Internet marketing market. Those businesses that primarily focus on article marketing are not going to be very interested in PPC marketing, just like those who primarily use Google AdWords are not going to be very interested in article marketing.
That’s why there are marketers who market directly to niches – they can better satisfy what those niche customers are asking for because those niche marketers directly address the problems facing the niche target markets.
The over saturation of a niche.
Niche marketing has become one of the primary ways to market over the last few years because many are starting to realize that Internet marketing is becoming over saturated with Internet marketers and their products. This makes it much harder to earn profit from the large Internet marketing market. Those who are new to the Internet marketing world will have an even harder time breaking through into the Internet marketing market because there are many established Internet marketers who have very loyal customer bases that trust those specific marketers and their products.
New Internet marketers can better compete or even dominate a niche because there is little to no competition in that niche. The more you can target a specific niche, the better the chance you will have of carving out a profitable piece of that niche and/or even becoming the main provider to that niche. This is how new Internet marketers especially can make it big online.
Niches can be discovered in just about every market.
Many Internet marketers make nice sums of income online by targeting different niches, some not even related to each other. They’ll do the necessary research to determine whether a profitable niche market exists for a product/service they can supply, select a domain name, build a website, and start marketing it to the niche target market.
However, niches don’t have to deal directly with marketing. Niches can be carved out of almost any possible market, whether it would be dogs, cats, plants, electronics, writing, cars, etc.
For instance, talking about electronics, you can have niches that involve computers, stereo systems, televisions, MP3 players, DVD players, etc. Furthermore, you can narrow those niches down even further; for computers, you could have desktops and laptops. You could break those down even further – with laptops, for instance, you could have whether they utilize Centrino technology or not, as well as what computer brand they use and what processor powers them.
You can also limit niches to other factors involving the target market, such as age, occupation, income, place of residence, etc.
For instance, you can target teenagers who want MP3 players. You can make your offer more appealing to that market by including free music downloads of the most popular young artists today when they purchase the MP3 player from you.
Research your way to discover new niches.
As you can see, virtually any market can be broken down into smaller markets, or niches, by way of the product, the target market, or both. The key is to finding out what needs are not being satisfied by companies and websites that are already out there and then providing a valuable offer that that niche target market will be eager to purchase. With an almost unlimited number of niche markets, and more appearing every day, niche marketing will likely not become saturated anytime soon.
Search Engine Marketing For Newbies
Search Engine Marketing can get quite complex even for those who deal with it daily. However, we can break down bits and pieces of the information to turn it into a powerful marketing tool.
People use keywords in search engines, such as Google, to find the topic of their interest. If you in turn use these same keywords you can help direct your target audience to your site.
However, to be effective you have to have knowledge of the words and phrases they are using. If there is a disconnect between these two, your target audience will have a difficult time finding you, and you will have a difficult time finding them.
Fortunately, there are tools and services available online that will help you find the correct keywords that your target audience is using.
There is a program called Word Tracker that will find all the keywords that you should use to generate traffic to your site. Word Tracker is by far the most popular program but can be considered pricey, especially to those on a limited budget.
Another alternative is Good Keywords by Softnik. They offer software to help you find the best keywords that bring your targeted audience to you (optimize).
Softnik also offers some other very good free tools so be sure to check them out.
Now once you get the right keywords you have to understand Search Engine Optimization. In layman’s terms, this means understanding what the search engines are looking for when they find your site, and then tweaking the information so that more people will find your site. This is called optimizing your site.
When thinking of optimizing, one of the first places to start is your domain name.
You don’t necessarily have to have a keyword in the domain name unless you can make memorable and therefore easier for your visitors to remember.
You also don’t need to buy multiple domains for the search engines to find you. If you pick a generic domain name, you can add sub domains that are the names of your keywords.
Next, you should look at your title tag. You should include your keyword or keyword phrase in your title tag. You may have heard of meta tags. At one time meta tags was the talk of the town. Now, most search engines don’t bother with this anymore.
However, you should consider the meta description tag. This tag explains what your site is all about. This is the text that visitors will see, so make sure it written properly.
You can also add images and a site map to help with optimization. There is a lot of free and professional help online. So if you have problems just do a search on SEO. You’ll have a lot to look at 
Okay, now that you have your site optimized you need to submit it to the search engines. There are a few options. You can let the search engines find you. You can use free submit forms. Or you can pay the search engine to index your site.
Caveat emptor, you should exercise caution when paying a service. There is a boatload of scams out there promising you high ranks “just by using their service”. Be very careful and do a thorough investigation on any company before you spend your hard-earned cash.
Another consideration is link popularity. What is link popularity? Well again, in layman’s terms, the more links you have pointing to your site dictates how popular your site will be ranked. These links come from other websites, directories, or articles, and the more articles you have, the better.
Make sure that your site is appealing to your visitors before you worry about your links. Remember this is now a popularity contest. You must have good content to draw in your readers and keep them there. Once you have done this, then you can start submitting to directories.
The next step would be to find sites that offer similar information as yours and ask them about sharing links with one another. However, remember to only share with a site if it will benefit you.
Sometimes when inquiring about exchanging links some people may not want to do it, others may not even acknowledge your email. Just remember that you can always try again later.
As you can see, once you have a understanding about what to do, it is easy to uncover the secrets behind Search Engine Marketing once you know what to do. You now have enough information to start using Search Engine Marketing like the tool that it is.
Nostalgia And Free Training Videos?
On my quest to provide you the best quality information out here on the net, I ran across this guy, Armand Morin, who intrigued me because of his introduction video.
This video takes us back in time a decade and describes in detail some headliners that we all remember. He had me mesmerized because I was engaged in nostalgia, a place of which I enjoy so much. I stayed there and watched until the end.
The video was of high quality and professionally made…I’m sure he paid a nice penny for it. So I figured that this was just some slick video with a OTO (one time offer) waiting at the finish line.
But I was wrong. Offered for free, and completely free are videos exposing some kick butt and VERY simple techniques to help you get the ball rolling in your business. He offers about ten videos covering topics such as ebook creation, getting massive traffic and how to follow-up with your customers and prospects.
And the best part is this: all you have to do is sit there, watch, listen and take notes. Take very good notes because I don’t know how long he will leave this up.
These videos are packed with information that people have paid thousands of dollars to get.
Apply this knowledge into practice for best results
Note: After the video finishes playing, you will see a pop up window. You will have to fill in that information to get access to the free training videos.
Click here for the FREE Training Videos
Internet Marketing: When I Finally Got It.
“When the student is ready the teacher will appear”
I’ve got to tell ya, for a few years now I’ve been swimming in the wide open sea of internet marketing. I’ve swam on the bottom of the sea looking up watching the bigger fish gather the smaller fish into their schools.
I’ve watched in bewilderment (and at the same time in awe) wondering how they really got from the bottom all the way to the top.
How did they really get there? Was it by luck or was it by shear wits? I mean I have bought everything under the sun to make my journey easier. I’ve got tons of scripts, ebooks, software…you name it and I’ve go it.
I’m an affiliate of so many products that I can’t even name. My hard drive is full of information that has monetary value but no cash to back it up.
I’ve read the discussions forums and the latest news. I’ve studied and researched what I needed to do to make it in internet marketing.
I have tons of hand written notes with awesome kick-butt ideas sketched on them. When I am at work I think about strategic avenues I can take to realize my dream.
I make set a time to work my business everyday. And then one day it hit me.
I have everything, and I mean everything it takes to be successful.
I have access to the greatest tools, resources and top people in this industry. I even have a little money set aside because I know that it will take some of that to make my dream come true.
I finally figured out what I was really missing? I really knew the answer long ago, but sometimes it takes some of us a little longer than others to see the light…and the light is really shining down on me.
So are you really curious as to what this thing is called that I was missing?
Okay I’ll let you in on the secret.
But before I do let me tell you this one thing: The mind can easily trick you into believing you are making progress even when it is obvious that you are not.
That thing was called ACTION! ACTION! ACTION!
If you recall I told you about how I watched, how I read and how I researched everything that interested me. I watched the big fish work their magic and dreamed of the day when I too could do the same.
But not one time did I mention anything about action. Somehow I confused watching, reading and researching with action. I really thought that I was making progress by doing all this. But remember what I said about how powerful our minds are.
“What the mind can conceive and believe, the mind can achieve” by Napoleon Hill
I wanted to believe that I was making progress and my mind did everything it could to make it appear true. And I really did make progress because I learned and processed a lot of information. But now its time turn the knowledge into action.
And if there is one thing you can learn from this, and that is you need to draw a fine line in the sand where knowledge and action come together instead of standing apart.
Okay back my story……
I began to realize that the only difference between the big fish and myself on the bottom of the sea is that the big fish have the experience of ACTION behind them.
The big fish learned the ropes and they are constantly and continually working with those ropes.
Constantly meaning that they don’t let up. They regularly do what it takes to accomplish their business goals.
Continually meaning that their actions have become habit. There is no break in their performance.
I have heard that statistics show only 5% of the people who buy a product actually put it to good use. That means that 5 out of 100 people, or 50 out of 1000 people are actually out there trying to making any money.
Well I choose to be one of them that makes their dreams come true! And my choice means that I can no longer sit back and watch the big fish.
Its time to take ACTION and there is no better time than the present.
Sonja
The Era Of Web 2.0
What is all this talk about Web 2.0? Where did it come from? Do I have to use it? Only if you want to keep up with current events
Technology is ever changing and keeping up-to-date with those changes is a necessity to stay in this business.
Check out this video that explains the evolution of Web 2.0:
