Bad News – I’m Done With You
I am really sick of the reemergence of a barrage of emails lately quoting “bad news” as the subject line. I didn’t like it some months ago and I don’t like it now. It never fails that as soon as a new marketing gimmick is discovered people go wild practicing its use with absolutely no originality whatsoever. I get the same email promoting a product and the only differences amongst them is who sent it. It is the exact same email people!!
Does anyone think about the fact that their subscribers are on lists from other marketers promoting the same products? Obviously not. How many times can I get the same email talking about “my buddy (whose product is being promoted) told me….”? Oh and let’s not forget the other subject lines that keeps coming up too, “ooops….the server went down due to overwhelming response” or “sorry, wrong link”.
See these situations do happen from time to time. Yes I have had a server go down before and yes I have accidentally sent the wrong link. But people, if you have made it a habit that these circumstances happen to you only during the launch of a product you are promoting, then sooner or later your subscribers will be on to you.
There is only so much bad news, server down and broken links your subscribers can get before you will be seen as the boy who cried wolf one too many times. What this tells me is that you are following the crowd and really don’t have anything to offer me that I couldn’t get from someone else.
Think about it, if I really wanted the product, which person should I choose to buy from? You, you or you who have given me no way to distinguish you, you or you from the pack. So you know what I just did and will continue to do? Follow that little link down at the bottom of the email that says “unsubscribe”.
The lesson here is to be the icing on the cake, the cherry on the whip cream, the needle in the haystack, the black sheep in the herd or the pink elephant. You see that picture to the left? Study it. Absorb it. You have to distinguish yourself from everyone else if you want my money. You need to give me a compelling reason to choose your “buy me” link from the likes of others. You have to figure out how to market the same products and services as others do, but differently. You have to make this happen before you are grouped in a sea of people who all look alike, write alike and market alike….and who end up on the unsubscribed list.
8 Marketing Strategies To Easily Build Your List
Here are 8 Marketing Strategies that you can easily implement to build your list. You can use more than one of these marketing strategies at the same time depending on the subject of your blog or website.
- Create a poll on your blog or website and invite visitors to share their opinion by voting. Make sure that you report the results of the poll on your blog or website. Be sure to share with your current list the results too.
- Setup a prize drawing for a unique prize. Then have people to sign up to find out the winners each month. Try to do this monthly or at least every other month to gain more subscribers.
- Host a free or paid membership site that requires people to sign up to gain access to valuable information. The key is valuable information, and not information that they can read anywhere else.
- Setup quizzes for your visitors with a series of trivia questions, and then invite them to sign up to find out the correct answers.
- Supply the latest news about your blog or website subject. People always want current and up-to-date news, and you can offer automatic delivery of this to them if they sign up for your announcements.
- Try some jokes; give your visitors some humor every now and again, and then you can invite them to sign up for a “joke-of-the-week”.
- Place pictures of news or events that you have attended with others in your industry, and invite guests to find themselves…or give them the opportunity to post their own shots. Setup a sign up form for them to use.
- Give people free stuff; everyone loves to get free stuff. Again, you must only supply free quality stuff. You can invite visitors to sign up so that they won’t miss out on the next set of goodies you give away.
