Learn Onsite Niche SEO From A Pro
For those of you who are new to SEO and niche marketing and have found it somewhat confusing – help is on the way. Learning how to do onsite SEO has just gotten much easier.
Sometimes you can read and read yet never quite catch the process for proper and optimum SEO, especially dealing with niche sites. Well, Courtney Tuttle from Court’s Internet Marketing School has put together an awesome visual aid to help you understand.
He appropriately named it Place Your Keyword Here. You can easily figure out exactly where to place your keywords because he is using actual blog posts to show you how. You can’t get any easier than that.
Is It Better To Be Really Interested In The Niche You Are Serving Or Not?
Niche marketing is one of the most popular and profitable forms of Internet marketing today. There are many niche markets out there, and more coming into existence everyday. The possibilities and potential are virtually limitless.However, one should consider very carefully which niche one goes into, not only because the niche has to be profitable in order to build a business around it, but also on whether you will remain interested in that niche to serve it long-term.
To really succeed at Internet marketing, you have to be able to provide a constant stream of products over a period of time; you’re not likely going to get rich and retire from just one product, unless it’s EXTREMELY successful and you can really earn off of it for many, many years. This is a rare occurrence so you really should not expect this to happen, but kudos to you if it does 
Speaking of creating a constant stream of products, John Delavera, the master writer and software inventor, wrote a post on his blog that explains the real meaning behind having your own products. Please read it by clicking here. Okay so back to how to succeed at internet marketing. You have to ask yourself questions such as the following:
- How interested am I in this niche?
- Will I want to keep providing to this niche a year or two from now?
- How easy will it be for me to come up with products for this niche?
As well, your niche market will likely expect you to provide more products in that same niche for the foreseeable future, as they will come to see you as an expert if your first product is useful and successful. The question is, are you prepared to meet that expectation? There are two different schools of thought regarding this issue: some Internet marketers believe that any profitable niche can be profitable for anyone who is willing to apply sound Internet marketing methods, especially those that relate to niche marketing. It doesn’t matter if you have much interest or experience in the niche or not.
However, there are those Internet marketers who believe that you will likely be more successful if you are passionate about that niche, and preferably, have some prior knowledge of that niche before you begin serving it. Or at the very least, take an active interest in learning as much as you can about that niche so you can serve it better as you become more knowledgeable about it.
The reason why is because pumping out product after product to a specialized niche is not easy, and it’s not cheap either, especially if you are outsourcing the tasks of writing the material to someone else. This is a main reason why the Internet marketers who believe you can make money from any profitable niche, regardless of interest or experience, believe this – you yourself don’t have to write the material, so your level of interest and experience in the niche doesn’t really matter. You just have to find the right “expert” to write your material for you, both for your newsletters and your product. All you have to worry about is marketing your products and business.
While this can be done, it will likely be more expensive in terms of money if you have to keep paying experts to supply the material for your newsletters and products.However, those Internet marketers who believe that passion is an important component in being able to profit from a niche believe that having a passion for that niche will enable you to stay enthusiastic about writing a recurring newsletter, creating products, marketing, and learning more about that niche.
Just like in life itself, work feels like work when you don’t enjoy what you’re doing, whereas work doesn’t feel like work if you enjoy what you’re doing.
If you enjoy learning about, researching, and writing about a particular niche, it will likely be easier to keep track of recent developments in that niche, write about those developments and other material in your recurring newsletter, and provide new products that will satisfy that niche market for the foreseeable future.There are solid arguments on both sides of this issue, and only you can make that choice on whether it’s important to have an active interest in the profitable niche you are marketing to or not.
However, it is a question you do need to consider before entering a niche, as you will likely be expected to serve it for the foreseeable future, especially if you want to have a successful career in online marketing.
Are you willing to pay out more money to experts in your niche so they can supply the material for your newsletters and products, or are you willing to take an active interest in your niche so that you can write your own material for your newsletters and products?
Along with determining whether a niche is profitable or not, this is a question that you must answer.
Niche Marketing-Give Them Exactly What They Ask For
Niche Marketing is the art of giving people exactly what they want. After you find a potential niche using tools such as Google and WordTracker, you still have to test that market to see exactly what type of product offer will solve their current problems.
If you don’t provide the “right” offer to this potential market, the niche will not be profitable for you, regardless of its potential.
Therefore, you have to determine exactly what problems this niche market is facing, what solutions are already out there, what is good about these current solutions, and what is lacking in those solutions that need to be present in your offer so that it will be perceived as a better offer for their problems.
To find out the answers to these questions, you have to conduct some research on that niche market. There are several ways to go about doing this.
One way is to ask people already in that industry or market what problems they are looking to solve and what features and benefits the current solutions already out on the market are lacking. This way, you can tailor your offer to include those features and benefits that the current solutions don’t have.
You should also determine what the market does like in those current solutions so you can make sure your offer also has those beneficial features and benefits.
You can also go to established websites in that market to see for ourselves what type of offers they are offering. You can check out what types of products they offer (ebook, MP3, audio, video, etc.,) what bonuses they include with them, what prices they are selling them for, how their websites look, and any testimonials they post related to their products and service as a way to gain helpful insight on who your competitors are and how you can differentiate your offer from theirs.
A really easy way of determining what will satisfy the niche market is to hang out in forums dedicated to your niche market. In today’s world, there is at least one online forum for virtually every niche market out there.
See what they are talking about at those forums, including what problems they are having, what offers they are using to solve their current problems, how well those solutions are solving their current problems, and what features and benefits they are still looking for in future offers. This way, you can determine from prospective customers what problems they are still facing and what features and benefits they’d like to see in future product offers.
Utilizing this information from these different sources, you can develop or find a product offer with the features and benefits the market is looking for. However, to make sure that this offer will satisfy the market’s demands, you should again TEST the market to see if it will respond to your offer like you think it will. The following methods can help you test the market after you have developed or obtained your product offer.
You can provide complimentary copies (if you are legally able to do so,) to people in that niche market in return for their honest feedback on your offer. This way, you can find out what they like about it and what they feel needs to be improved in order to satisfy the needs of the market.
Another way to determine whether your offer will satisfy the niche market is to set up a simple webpage with a subscription form that asks a few questions about your offer. In return, you provide them with a valuable reward, such as a short report, another of your products, or a coupon code that gives them a discount on your offer. You should use a pay-per-click search engine in order to drive targeted traffic to that page, as targeted traffic is needed in order to provide the best feedback about that niche market and the best feedback on whether your current offer will satisfy the desires of that market.
Even after you have found a potentially profitable niche market, you still will likely need to test and tweak your offer in order to be able to satisfy the demands of the niche market you are serving.
It’s important to remember that just because you’ve found a potentially profitable niche, you still have to have a strong demand for your offer in order to profit from it, and in order to find out what the niche market is looking for, that will take some research. Even after developing or obtaining an offer that will seemingly meet their needs, you need to continue your research to make sure the offer is as good as can be. If it isn’t, you need to tweak and improve the offer as much as you can based on the feedback you receive in order to profit the most from that niche market and to be considered as the person who can best satisfy their desires in the future.
How To Find A Profitable Niche Part II
Hopefully by the time you are reading this you have had time to explore the keyword tools mentioned in part I. If not click here for the link to that post.
In addition, you also need to determine how much competition that niche already has. If there are too many sites that are catering to that niche, it will make it very difficult for a newcomer like yourself to enter into that niche and make it worth your while to continue catering to that niche.
The only way you could enter a niche with a lot of sites already catering to it is if you can provide something to that niche that those other sites can’t or haven’t already offered to that niche. It will take additional research to determine whether there is something you can offer that these sites don’t offer already; you’d need to check out their sites for a period of time, sign up to their lists and check out their offers, perhaps order something from them to see how their customer service is, etc., in order to determine what you can do better to satisfy that niche market.
So while you can enter a high-demand niche that has a large number of suppliers if you provide something different from the rest, it would be easier for you if you can find a high-demand niche that hasn’t been tapped into yet.
To find out how much potential competition you would have in a niche, you should select around 5-10 keywords based on that niche (like we did part I with Chihuahuas) and enter them into the Google search engine. This will provide you with how many website search results there are for each keyword, which will help you learn how many sites are already catering to this niche.
Opinions vary on how many site return results are too many, but obviously, the smaller the number of sites that is returned, the better. Generally, if you have between 5 million and 1 billion sites returned (plus a high number of searches yielded, as described above,) there’s probably potential for niche marketing. If the number of sites returned is between 1 million and 5 million sites, so much the better.
However with this many searches keep in mind that you are looking for a sub-niche within those millions of searches. Otherwise you are looking at a massive amount of competition. If you can find a sub-niche with between 75,000 to 150,000 searches you have a much better chance of success.
You don’t want the number of sites returned to be too small because this could indicate that there is not enough of a demand in that niche to provide a product/service to, which is why there aren’t that many suppliers to begin with. Again, you’d have to do additional research to determine whether the low number of sites is due to an untapped niche or not enough demand to market to.
One way you can determine this is by visiting forums related to your niche market and see what type of problems they are having and what solutions they are looking for, as well as see what type of solutions are already out there.
A good way to find these niche market forums is by inputting the name of the niche (ex. Chihuahua) along with the word “Forum” into a search engine like Google.
Once you have found a niche market that has enough demand and a limited enough supply, you can then begin marketing your product/service that meets that demand to that niche market.
How To Find A Profitable Niche Part I
To succeed at niche marketing, you have to find a profitable niche. This means you have to find a niche that has a high demand for a product or service that is either not being supplied at all or is not being supplied enough AND that YOU can supply.
To do this, you need to find out what people are searching for on the Internet. There are several online tools that can assist you in determining what people are searching for on the Internet; WordTracker is one such tool.
WordTracker will estimate how many searches are made in a day on Google on a particular subject. You certainly want that niche to have a high number of searches (500 or more would be a good benchmark for most niches,) or otherwise, the niche would not be a good niche to market to because you’d never have enough demand to get enough traffic to your site to make enough sales to support your business. That is why you need to make sure the niche you are thinking about marketing to has enough demand to support your business.
Make sure to try different keywords based on that niche: for example, for Chihuahuas, you may want to try keywords such as:
Chihuahua
Chihuahua dog
Chihuahua dog care
Chihuahua dog food
Chihuahua dog owners
etc.
Google also has a great keyword tool, and you can find that here. Give both of these tools a try to begin learning how to search and find a profitable niche.
Niche Marketing Explained
What exactly is niche marketing?
Niche marketing is marketing to a select group of potential customers inside a much larger customer base. This is often done because there is a need that is not being addressed by providers who target the larger customer base. In other words, there is a demand for something that isn’t being supplied. If you can satisfy that demand, you have a potential market waiting to pay you for what you can offer them.
The Internet Marketing niche has many sub-niches.
For example, inside the target market of Internet marketing, there are many niches, including search engine marketing, PPC marketing, Google AdWords, article marketing, bum marketing, and more. Those who write eBooks on just Internet marketing don’t directly address these niches.
You could further refine those to include even more specific niche markets. For example, you could fill the niche market of PPC marketers who just use Google AdWords or just use Yahoo Search Marketing, etc.
As these niche markets have grown, so have their desire for information and resources that they can directly use for their businesses, which are not satisfied by those who just target the large Internet marketing market. Those businesses that primarily focus on article marketing are not going to be very interested in PPC marketing, just like those who primarily use Google AdWords are not going to be very interested in article marketing.
That’s why there are marketers who market directly to niches – they can better satisfy what those niche customers are asking for because those niche marketers directly address the problems facing the niche target markets.
The over saturation of a niche.
Niche marketing has become one of the primary ways to market over the last few years because many are starting to realize that Internet marketing is becoming over saturated with Internet marketers and their products. This makes it much harder to earn profit from the large Internet marketing market. Those who are new to the Internet marketing world will have an even harder time breaking through into the Internet marketing market because there are many established Internet marketers who have very loyal customer bases that trust those specific marketers and their products.
New Internet marketers can better compete or even dominate a niche because there is little to no competition in that niche. The more you can target a specific niche, the better the chance you will have of carving out a profitable piece of that niche and/or even becoming the main provider to that niche. This is how new Internet marketers especially can make it big online.
Niches can be discovered in just about every market.
Many Internet marketers make nice sums of income online by targeting different niches, some not even related to each other. They’ll do the necessary research to determine whether a profitable niche market exists for a product/service they can supply, select a domain name, build a website, and start marketing it to the niche target market.
However, niches don’t have to deal directly with marketing. Niches can be carved out of almost any possible market, whether it would be dogs, cats, plants, electronics, writing, cars, etc.
For instance, talking about electronics, you can have niches that involve computers, stereo systems, televisions, MP3 players, DVD players, etc. Furthermore, you can narrow those niches down even further; for computers, you could have desktops and laptops. You could break those down even further – with laptops, for instance, you could have whether they utilize Centrino technology or not, as well as what computer brand they use and what processor powers them.
You can also limit niches to other factors involving the target market, such as age, occupation, income, place of residence, etc.
For instance, you can target teenagers who want MP3 players. You can make your offer more appealing to that market by including free music downloads of the most popular young artists today when they purchase the MP3 player from you.
Research your way to discover new niches.
As you can see, virtually any market can be broken down into smaller markets, or niches, by way of the product, the target market, or both. The key is to finding out what needs are not being satisfied by companies and websites that are already out there and then providing a valuable offer that that niche target market will be eager to purchase. With an almost unlimited number of niche markets, and more appearing every day, niche marketing will likely not become saturated anytime soon.
