Online Marketing – 6 Areas To Sharpen Your Communication Skills
Communication in online marketing is done the majority of time through the written word, although podcasting and video marketing are rising fast in popularity. So unless you are a writer, and in order to reach some level of success in online marketing, you will need to focus on how to effectively communicate with your target audience.
There isn’t an option for you not to do this unless you have deep pockets and can afford to pay others to write for you. This barrier, if it is broken or better yet never even built, will make the difference between sales and no sales for you.
6 Areas Of Online Marketing Communication To Sharpen
Ad Writing – You can have the greatest product or service on the planet, but if you haven’t learned to write effective ads that convey this message to your potential customers, its going to be hard for you to make any sales. So you better learn how to write ads.
Article Writing – You’ve heard this over and over….Content is king the king of all kings on the internet and there’s no getting around this. Just visit any site that is ranked high with Google and you’ll quickly find out that they all have one thing in common – content. So you better learn how to write articles and write them very well if you want to compete in online marketing.
Autoresponders – Here’s another one you’ve probably heard over and over…The money is in the list, no question about this. Well, getting your potential customers into your list is one thing. Keeping them there is something totally different. Unless you can provide them with a series of emails that gives them content that they can use and find helpful, they are simply going to unsubscribe from your list.
Customer Communication – Sale or not, you’ll be asked questions from potential customers and current customers that you’re going to have to come up with some good answers for. If you can’t communicate with these people effectively, you’re going to end up losing sales, repeat customers and get a bad reputation.
Creating Your Own Product – This should be on the top of your list of things you better know how to do if you want to take your business to the next level. Most product creation is in the form of digital PDF files on whatever your subject is. This involves yet another form of communication; writing in a way that educates and informs the buyer of your product. If you don’t do this effectively, you’re going to end up with a ton of refunds.
Sales Page Copy – Conversion is the goal here. When you write up a sales page, you better make certain that the copy is compelling, otherwise no matter how good the ad was that got people to your sales page, you’re not going to convert these people to customers.
The main point to understand is that communication, or rather how effectively you communicate is important for almost everything when it comes to online marketing.
Well, as you can see, communication is the heart and soul of online marketing. Without effective communication, your business just stops. It’s that cut and dried.
Traffic Generation-How Does a Brand New Website Get It?
Traffic generation is always a hot topic of conversation in the internet marketing industry, especially amongst the people that have been marketing for a while. Usually they talk about advanced methods of which you, if you have a brand new website, can’t exactly capitalize on yet. Heck, your website hasn’t even been indexed nor have you gotten one visitor yet!
Traffic Strategies Have Evolved
Well for one thing, the tactics nowadays are dramatically different than what it was even just a few years ago. I remember when people would just stuff keywords on their websites in such a way that the content was unreadable. But search engines gave them lots of credit for it that resulted in massive traffic. These were those made for adsense sites. I guess people made a killing out of that. I never did…guess I just wasn’t crafty enough.
Today search engines have become very sophisticated. They are able to tell how well your website is by the content and backlinks for example. It takes a bit of know-how to effectively implement the best seo strategies for traffic generation.
Free Information Is Available
You can find a great majority of the information for free at places like SEOmoz, SEOBook and BlogSEO.
You can put on your learning cap and dive deep into these sites because you are going learn a lot! Take what you have learned and apply it to article marketing. Article marketing is the best way to start generating some traffic to your website without spending much if any money. Another tactic you can use is to comment on some of the top blogs in your niche. A lot of blogs let you put links back to your website.
But you better make sure your comments are “worthy and valuable” to the conversation at hand!
However, you are still going to be on a big long learning curve. I don’t say that to discourage you at all. But just for you to keep in mind that with anything that you don’t know much about that it will take time to learn. So don’t expect that once you implement a few of the strategies, somehow overnight that you will rank on page #1 of the SERP’s (search engine results pages).
More sites of interest:
| Massive Website Traffic: Succeeding By Taking It A Bit At A Time … – If you’ve been reading my articles you’ll be in no doubt that you need to take massive actions in order to get massive results in your website traffic campaign.
Blog Basics for Beginners: Backlinks – 3 Ways to Boost Your Web … – Also, make sure to use PingOMatic to let all the social networking sites know that you have new content. Conclusion There are a billion ways to boost web traffic. If you feel disappointed about the rate at which your blogs are growing … Tips on How to Choose a Good Domain Name for Your Website Or Business … – Before you rush out and choose your domain name or name your website, you might want to consider the following points. Naming your site after your domain may seem obvious to some of you, but … |
Article Marketing-Fresh Out Of Topics?
If you’ve been doing article marketing for a bit, sometimes you may feel like you are fresh out of topics to write about. This is the scary phenomenon called….dun da dunnnn…writers block!
And you’ve won the title fair and square 
So where do you go from here?
Well, as you probably already know, if you are using articles to boost traffic to your website or blog, you’re gonna have to write lots of articles before you’ll start seeing the results of your efforts.
So at some point after writing so many articles, you just draw a blank. But it doesn’t have to be a permanent blank. Just a short, shall I say, lapse of any brain power available. Just like a battery, you need a recharge to get your creative juices flowing again.
Fortunately there’s help.
First of all, when you run out of ideas, head to the bookstore. Honestly, once you start using this technique, you’ll never run out of ideas.
Whatever your niche is, there will be a section in the bookstore that addresses it. Fitness, starting your own business, internet marketing, parenting, crafts, public speaking, career changes, gardening, dog training…you will find a section of the book store that addresses it.
You don’t necessarily have to buy any books, although if you look in the bargain section of the book store you will frequently find books that cover your topic, for $5-$10. However, if you don’t want to spend the money, all you have to do is flip through some books and skim some of the chapters and chapter headings.
If you have a web site about fitness for men, look at the books in that section. Now look at the different techniques that are recommended in those books, and start writing down lists of ideas. Next, head over to the magazine section. It’s well worth the investment to buy a few magazines in your niche and flip through them to mine for new article ideas.
For instance, a recent issue of Dog World had articles on top dog friendly vehicles, and caring for a dog with arthritis. These are perfect article subjects for a dog site.
You can also go the library to read recent magazines for free, and you can check out books on your niche area. And, if you want more inspiration, go to the article directory that you write for and see what other people in your category are writing.
Don’t worry about the fact that you are covering the same subject. Magazines recycle ideas, books recycle ideas, ezine article publishers recycle ideas. There is only so much that can be said about a particular niche; but, when you write your article you will give it your own unique twist.
More sites of interest:
| Do You Suffer From Search Engine Marketer’s Writers Block? – Search Engine Marketer’s Writers Block As a blogger, often I find myself staring at a blank white screen, wondering what I should write about. My job as an author is to write content that I monetize towards earning money online. …
Getting over Writer’s Block Saturday Writers – I’ve had writers block for a couple months. No matter what I did, I couldn’t get anywhere. Everything I wrote I trashed. Finally, a couple days ago, I realized what my problem was. If I am going to write more, I need to know more. … The Writers’ Guild of Great Britain blog: Writers don’t believe in … – Of course, “Do you believe in writers’ block?” is a very simplistic question. Who could really say that what Douglas Adam experienced (as mentioned by Gail Renard in the comments to the original post) wasn’t genuine? … Writers Block?? | BlogButterfly – I came across an handy post regarding Writers Block and thought I’d share my findings (for any of you lovely fellow bloggers)…..Courtesy of Blogger Talk. Writers Block – 5 Tips to Cure It for Bloggers and Other Writers … |
Keyword Density-A Thing Of The Past?
That depends on who you talk to you. Some people swear by it and say that you must optimize with specific requirements in order to gain the best SEO. And others say hogwash, just write naturally…like you speak, and not worry at all about how many times your keyword appears.
Here are three very informative articles for and against the use of keyword density:
| Keyword Density: The SEO Myth that Never Dies | ReveNews -As a freelance copywriter, the majority of the work I do is SEO content writing. In doing so, I deal with a lot of clients who have specific demands for their. Search Engine Optimization:11 Basic SEO Strategies for Beginners … - Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density … The Truth About Keyword Density |
Hey, I even published an article about writing for optimum SEO because that is what I have read is the right way and that works! However, I do tend to find it a little difficult to write naturally when I have to worry about how many times my keyword is in my article.
After doing a bit more research, I am beginning to rethink my strategy when it comes down to how, or even if I should continue, to worry about keyword density.
Well one thing is for sure, if you are ever in doubt about two opposing views, testing and monitoring the results will always tell you the truth.
Make Money Even If You’re Broke-Part 2
For those of you who read my post yesterday, 6 Ways To Make Money Online Even If You Are Dead Broke, which are the basics that you should learn anyway, and still have some concerns or confusion over what you should do…..this is a follow up video series that will add more clarity to the information you read.
Step 1-Learn Basic SEO
Robin Good is outside in a park filming this video. I don’t understand why he does this, but it really doesn’t matter because he gives excellent advice on beginner SEO.
SEO – SEM Search Engine Optimization – Beginner’s Guide
Want to learn want SEO-SEM Search engine optimization and search engine marketing are all about? Robin Good introduces you in simple, non-technical words to the world of SEO and explains to you why it is so important to understand and apply search engine optimization techniques to your site and blog content. For more info: http://www.masternewmedia.org
Have One Strong Focus – SEO – SEM Beginner’s Guide
Robin Good explains how important it is to have a major focus on one specific topic-theme if you are interested in getting lots of exposure and visibility from major search engines. Search engines send so-called spiders through every site to read the content of the site and understand better its theme focus. This is why the more focussed and specific your site is the easier it is for the major search engines to recommend it against relevant queries. For more info: http://www.masternewmedia.org
How To Write Great Titles – SEO – SEM Beginner’s Guide
Robin Good suggests to give lots of importance to how posts and article titles are chosen. The use of descriptive and essential titles that clearly spell out the focus of your content appear to be the most effective and successful ones. For more info read also: “How To Write Great Web Titles”: http://tinyurl.com/79wmu
Step 2-Keyword Research
SEO Keyword Research Basics
from http://www.seobook.com Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.
Step 3-Join Clickbank
How to Register a ClickBank Account
Step 4-Find Clickbank Product To Promote
How To Choose and Promote the Right Affiliate Product on Clickbank.
Step-5-Start A Blog
Settting up a Google Blogger Blog Part 1 of 2
This video by the ICE Marketing Group, LLC goes over how to set up a blog using the Google Blogger system. This is part one of two.
Basic Set up of a Blogger Blog Part 2 of 2
This video by the ICE Marketing Group, LLC goes over how to set up a blog using the Google Blogger system. This is part two of two.
Step 6-Promote Your Product
Article Marketing Tutorial – Bum Marketing Method
Top 3 Ways to Increase Search Engine Ranking - FREE Marketing Tips from Andre at ICSuccess.ws
And there you have it! Got any questions, don’t hesitate to ask.
Enjoy!
More sites of interest:
| Do-It-Yourself SEO – A Beginner’s Checklist | How to get High Page … – There have always been do-it-yourselfers succeeding at web promotion and search engine optimization. In fact, many of the established businesses offering web.
» Beginner SEO/SEM: You’re Worth More Than That - Will Hanke is a leading Search Engine Optimization (SEO) expert in the Saint Louis area. If your company needs Internet Marketing or just a website redesign that brings traffic, Will is your man. Beginners’ Guide to Keyword and Competition Research | Noob … – There are no hard and fast values here, it’s all down to your own SEO skill. Knowing how effective your competition’s SEO work is takes you one step closer to beating them with your own link building campaigns. … Toms Home Business Blog » Blog Archive » How To Find Top ClickBank … – Learn how you can make more money from home with your own online home based business. Bricktown Tom can teach you the secrets of making money online with my extensive free internet marketing course software. Find out how to make money … Use ClickBank And Generate More Commissions Than Adsense | Good … - As you know several streams of income an integral part of Internet Marketing. If it were not for auto pilot commissions we would not make half as much from the. |
6 Easy Steps to Make Money Online Even If You Are Dead Broke!
How do I get started? I’m dead broke!
First of all, are you really serious or are you being led by the nose from something you’ve read about getting rich overnight? If it’s the latter, then this article ain’t for you.
Okay, so if you are dead broke, busted, disgusted and you really want to make some money online, here are 6 easy steps you can do without spending one single penny:
Learn Basic SEO (search engine optimization) Techniques
Head on over to Cre8siteforums and read up on starting the SEO process and also a quick start guide to SEO. Then check out SEOmoz Beginners guide to SEO. After reading these you should know the very basics so that you can implement some of these strategies from the beginning.
Keyword Research
Wordtracker, one of the most popular keyword research tools, has a free service that you can use to dig up some keywords. Google has a free keyword tool also, so visit them and more than likely you will discover different keywords between the both of these.
Join Clickbank
Clickbank is an online retailer that specializes in digital products (ebooks, games, software, etc,) that you can buy and download immediately after purchase. They also have a free affiliate program that you can join and promote their products to make commissions.
Find A Good Product To Promote
Clickbank Marketplace is an excellent place to find products that are in high demand and that you can promote for up to 75% commissions. Search Clickbank’s Marketplace for quality products that don’t have a high refund rate. Look at the sales page and make sure that it is something that you don’t mind associating your name with because you are in the beginnings of making a reputation for yourself.
Start A Blog
Now that you have some understanding of SEO, keyword research skills and have a product to promote, you’ve got to get the word out. Having a blog is the quickest and easiest way to get your message out over the internet. Blogs are great for the novice because all you need are some basic computer skills and you can set up and design your blog in less than a half hour. So head over to Google’s Blogger and setup your free blog. There are directions and tutorials on the home page to help you along.
Start Promoting
Start writing articles for publication, look into bum marketing, find a forum and post nothing but quality information and use your signature for promotion of your product if the forum allows this.
Following these 6 steps will get you give you a basic understanding of online marketing and help you learn the skill-set that is required for long term success to making money online.
Here’s a list of more sites that offer some great tips that you can pick up on….
| Viral Advertising – Three Easy Tips! … Can you feel the Viral Advertising starting to work for you..? Let’s Refocus! I am just going to go straight into some good Viral Advertising tips.
Long Tail Keyword Research – A Step By Step Guide - Today we’ve got a question about long tail keyword research from Kelvin Tan. Here’s his question: I would like to ask some question about selection of. Unbiased Guidebook to Tricks For Keyword Anchor Text – You may say, “But the keyword research tools tell me this is how people are searching”, and while there may be truth in that statement, what that tool is not telling you is that this is not what Google’s spiders are looking for. … Keyword Research Strategy Flowchart : SEO Book.com – Cool flowchart highlighting the keyword research process. Hope you like it and find it valuable! Beginner’s Guide to SEO: Quickie Dos and Don’ts – Beginner’s Guide to SEO: Quickie Dos and Don’ts. by Nick on December 20, 2008. by Stoney deGeyter. Many SEO newbies, or new businesses starting out online, come to SEO blogs such as this looking for some quick and easy solution that … How Blogging Can Help You with SEO – A Beginner’s Guide : Blogger … – How Blogging Can Help You with SEO – A Beginner’s Guide. December 17, 2008 by bloggerbible. Filed under: Blog SEO · blog seo. Jason Develvis asked: Blogging is fun and easy to do, and you may be interested in learning how blogging can … |
Writing Articles for Instant SEO Traffic
It used to be that writing articles was the least known form of traffic to your website. However, people’s opinions have changed as they see that articles can bring lots of traffic to their sites. So I’m going to give you some quick SEO article writing tips that you can easily use to harness the process of getting more traffic to your site.
First of all, it’s a myth that once you finish writing and publishing an article that your work is done; this is so far from the truth. Albeit a well written and popular article will remain highly ranked in the search engines, the key for you is consistency. The more you write articles and publish to directories, the higher you will climb in the rankings. We should clearly understand which elements in our article writing process the search engines look for.
One of the items that search engines analyze is the keyword density, or the number of times your keyword appears in comparison to the total number of words. Preferably and for optimum rankings when writing articles; keep this percentage in the range between 1% and 3% in the body. This would be considered the simple version of calculating keyword density.
But, there is a second calculation that search engines use in their algorithm. It takes into consideration all the other elements such as the Title, meta tags, Alt tags, etc. and includes these in the final numbers. For example, if you have 600 words in the body and the keyword appears 6 times; then that would equal 1% density (6/600*100=1). And if your title, meta and alt tags totaled 150 words and the keyword appears 20 times, it totals to a different number.
Here would be the new calculation:
Words: 600+150=750
Keywords 6+20=26
Calculation: 26/750*100= 3.5%
So the simple calculation is 1% and the complex calculation is 3.5%. This is very good information to know because now you are in possession of key factors on how to write a good article. So if your article doesn’t rank well, you can use this a test factor when writing articles by simply increasing or decreasing the keyword density.
Now I have been hearing totally different thoughts on another concept of writing articles that I have to let you know about it. Some of the experts have been saying not to give a hoot about keyword density. And that if you write a well written article that flows well, Google will reward you. I have heard claims of as high as 33% keyword density and still having a highly ranked article. I am sure that there is much more to this than meets the eye, and I will definitely continue this conversation in the future.
For now, just try to stick between 1% and 3% keyword density when writing articles. Many have already been down this road and it has proven to be the right “thing to do” now.
Let’s move on to submitting your articles to the directories. Listen, even if you are a great writer, you still need to proof your work BEFORE submission to article directories. Proof meaning reading your article to weed out grammatical and sentence structure errors. When writing articles I personally tend to write like I speak so don’t look for the scholar version here
Article directories are depositories where these articles are submitted, and in turn the search engines usually pick these up. Many article directories will let you put a resource box at the end of your articles. This can have a little about you and what you do and whatever you are promoting. And most of them will let you put in a url of your web site.
The importance of the resource box is that people will read and then click on the links, and guess what? You’ve got traffic to your site! And the more article directories that your articles wind up on, the more traffic you get. Simple eh? But it goes one step farther. If someone wants to use your article from one of these directories, they must leave your resource box intact. Soooo, now you get more traffic from even more different sources. It’s a definitely a win-win situation for all.
This is a very low cost and efficient way to start getting traffic by just writing articles. It’s just a matter of getting the ball rolling with writing articles on a consistent basis and submitting them to the directories.
