Outsource! If Not, Which Hat Would You Like To You Wear Today?
Say the word outsource and many people new to internet marketing run for the hills. It’s really because it’s not understood the importance of what it can do for you.
Running your online business does require wearing different hats
…and a lot of times you will have to wear these hats at the same time. Often people are swayed into believing that they can sit at their desk behind their cute little computer, punch a few buttons and money will mysteriously come flying out of their PC. I know it’s not portrayed quite that simple, but you know what I mean.
That portrayal or fantasy is what leads people in a straight line to failure. They walk into the arena with these visions of grandeur dancing in their heads of money falling from the sky. They don’t see reality again until their pockets are empty. Sad but true. Speaking of the truth, let’s run through a quick list of titles, or hats, you might have to wear in your online business:
- Sole Decision Maker
- Bookkeeper
- Legal Clerk
- IT Specialist
- Sales and Marketing Representative
- Customer Service Representative
- Graphics Designer
- Web Master
- Researcher
Whew! Those are really a lot of hats, and they are all mine? Yep they are, and these or many more may be required for your business.
Any one of those roles, if not done by you, would harm your business by NOT doing it.
When you start becoming more successful, you will find that these roles and tasks are becoming cumbersome (not that they won’t be before then) and you won’t have enough time to do them all. But, right now if you just learn the roles, and what’s required of them, it will help you in the future.
That’s because you will have to learn to outsource some of your tasks and projects. Once you know and understand the requirements of the role, you will be in a better position to state exactly what you need and evaluate whomever you will hire.
You are only one person, probably working full time like me, and working as hard as you can to get your business to achieve your financial goals.
If you continue to perform all of these roles, you will become a “Jack of all trades and Master of none“.
You will not have developed the expertise in the area that is destined for you. You will also waste a lot of time and incur the same expenses or more than if you would have simply outsourced the task.
Let me give you an example of what I mean. I was trying to create some graphics for one of my products. I teetered around with these graphics for almost a month. I just couldn’t get them to look like I wanted them to.
I searched for answers, researched forums, and tried to gather as much information as possible about these graphics. Well one day I was talking to some friends about this dilemma I was having, and they asked me “Why don’t you just outsource it, I know a really good graphics designer?”
Hmmm, I thought well I don’t have the money to pay for a graphics designer. My friends said well just go ahead and spend another month trying to figure out what to do on your own. Then I started thinking, I’ve already wasted a month and have gotten nowhere. What can I lose by getting a quote.
So I bit the bullet and contacted the graphic designer. I was quoted $100 and a turnaround of two days because he was working on another project. Well I jumped on that immediately. I wound up getting the graphics back the next day instead of two days.
Think about the money I lost for not doing this sooner. How much money could I have made if I would have just outsourced this earlier and focused my attention on the making money part of my business?
You need to understand how and when outsourcing will benefit you. It doesn’t have to be a scary or nail biting situation. You just need to embrace it and learn about it just as you’ve learned about everything else.
Make Money Even If You’re Broke-Part 2
For those of you who read my post yesterday, 6 Ways To Make Money Online Even If You Are Dead Broke, which are the basics that you should learn anyway, and still have some concerns or confusion over what you should do…..this is a follow up video series that will add more clarity to the information you read.
Step 1-Learn Basic SEO
Robin Good is outside in a park filming this video. I don’t understand why he does this, but it really doesn’t matter because he gives excellent advice on beginner SEO.
SEO – SEM Search Engine Optimization – Beginner’s Guide
Want to learn want SEO-SEM Search engine optimization and search engine marketing are all about? Robin Good introduces you in simple, non-technical words to the world of SEO and explains to you why it is so important to understand and apply search engine optimization techniques to your site and blog content. For more info: http://www.masternewmedia.org
Have One Strong Focus – SEO – SEM Beginner’s Guide
Robin Good explains how important it is to have a major focus on one specific topic-theme if you are interested in getting lots of exposure and visibility from major search engines. Search engines send so-called spiders through every site to read the content of the site and understand better its theme focus. This is why the more focussed and specific your site is the easier it is for the major search engines to recommend it against relevant queries. For more info: http://www.masternewmedia.org
How To Write Great Titles – SEO – SEM Beginner’s Guide
Robin Good suggests to give lots of importance to how posts and article titles are chosen. The use of descriptive and essential titles that clearly spell out the focus of your content appear to be the most effective and successful ones. For more info read also: “How To Write Great Web Titles”: http://tinyurl.com/79wmu
Step 2-Keyword Research
SEO Keyword Research Basics
from http://www.seobook.com Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.
Step 3-Join Clickbank
How to Register a ClickBank Account
Step 4-Find Clickbank Product To Promote
How To Choose and Promote the Right Affiliate Product on Clickbank.
Step-5-Start A Blog
Settting up a Google Blogger Blog Part 1 of 2
This video by the ICE Marketing Group, LLC goes over how to set up a blog using the Google Blogger system. This is part one of two.
Basic Set up of a Blogger Blog Part 2 of 2
This video by the ICE Marketing Group, LLC goes over how to set up a blog using the Google Blogger system. This is part two of two.
Step 6-Promote Your Product
Article Marketing Tutorial – Bum Marketing Method
Top 3 Ways to Increase Search Engine Ranking - FREE Marketing Tips from Andre at ICSuccess.ws
And there you have it! Got any questions, don’t hesitate to ask.
Enjoy!
More sites of interest:
| Do-It-Yourself SEO – A Beginner’s Checklist | How to get High Page … – There have always been do-it-yourselfers succeeding at web promotion and search engine optimization. In fact, many of the established businesses offering web.
» Beginner SEO/SEM: You’re Worth More Than That - Will Hanke is a leading Search Engine Optimization (SEO) expert in the Saint Louis area. If your company needs Internet Marketing or just a website redesign that brings traffic, Will is your man. Beginners’ Guide to Keyword and Competition Research | Noob … – There are no hard and fast values here, it’s all down to your own SEO skill. Knowing how effective your competition’s SEO work is takes you one step closer to beating them with your own link building campaigns. … Toms Home Business Blog » Blog Archive » How To Find Top ClickBank … – Learn how you can make more money from home with your own online home based business. Bricktown Tom can teach you the secrets of making money online with my extensive free internet marketing course software. Find out how to make money … Use ClickBank And Generate More Commissions Than Adsense | Good … - As you know several streams of income an integral part of Internet Marketing. If it were not for auto pilot commissions we would not make half as much from the. |
Is It Better To Be Really Interested In The Niche You Are Serving Or Not?
Niche marketing is one of the most popular and profitable forms of Internet marketing today. There are many niche markets out there, and more coming into existence everyday. The possibilities and potential are virtually limitless.However, one should consider very carefully which niche one goes into, not only because the niche has to be profitable in order to build a business around it, but also on whether you will remain interested in that niche to serve it long-term.
To really succeed at Internet marketing, you have to be able to provide a constant stream of products over a period of time; you’re not likely going to get rich and retire from just one product, unless it’s EXTREMELY successful and you can really earn off of it for many, many years. This is a rare occurrence so you really should not expect this to happen, but kudos to you if it does 
Speaking of creating a constant stream of products, John Delavera, the master writer and software inventor, wrote a post on his blog that explains the real meaning behind having your own products. Please read it by clicking here. Okay so back to how to succeed at internet marketing. You have to ask yourself questions such as the following:
- How interested am I in this niche?
- Will I want to keep providing to this niche a year or two from now?
- How easy will it be for me to come up with products for this niche?
As well, your niche market will likely expect you to provide more products in that same niche for the foreseeable future, as they will come to see you as an expert if your first product is useful and successful. The question is, are you prepared to meet that expectation? There are two different schools of thought regarding this issue: some Internet marketers believe that any profitable niche can be profitable for anyone who is willing to apply sound Internet marketing methods, especially those that relate to niche marketing. It doesn’t matter if you have much interest or experience in the niche or not.
However, there are those Internet marketers who believe that you will likely be more successful if you are passionate about that niche, and preferably, have some prior knowledge of that niche before you begin serving it. Or at the very least, take an active interest in learning as much as you can about that niche so you can serve it better as you become more knowledgeable about it.
The reason why is because pumping out product after product to a specialized niche is not easy, and it’s not cheap either, especially if you are outsourcing the tasks of writing the material to someone else. This is a main reason why the Internet marketers who believe you can make money from any profitable niche, regardless of interest or experience, believe this – you yourself don’t have to write the material, so your level of interest and experience in the niche doesn’t really matter. You just have to find the right “expert” to write your material for you, both for your newsletters and your product. All you have to worry about is marketing your products and business.
While this can be done, it will likely be more expensive in terms of money if you have to keep paying experts to supply the material for your newsletters and products.However, those Internet marketers who believe that passion is an important component in being able to profit from a niche believe that having a passion for that niche will enable you to stay enthusiastic about writing a recurring newsletter, creating products, marketing, and learning more about that niche.
Just like in life itself, work feels like work when you don’t enjoy what you’re doing, whereas work doesn’t feel like work if you enjoy what you’re doing.
If you enjoy learning about, researching, and writing about a particular niche, it will likely be easier to keep track of recent developments in that niche, write about those developments and other material in your recurring newsletter, and provide new products that will satisfy that niche market for the foreseeable future.There are solid arguments on both sides of this issue, and only you can make that choice on whether it’s important to have an active interest in the profitable niche you are marketing to or not.
However, it is a question you do need to consider before entering a niche, as you will likely be expected to serve it for the foreseeable future, especially if you want to have a successful career in online marketing.
Are you willing to pay out more money to experts in your niche so they can supply the material for your newsletters and products, or are you willing to take an active interest in your niche so that you can write your own material for your newsletters and products?
Along with determining whether a niche is profitable or not, this is a question that you must answer.
