Why Should I Blog?
Blogs have become more and more popular with each passing day. Virtually everyone has a blog on some topic, whether it is on business, politics, education, sports, Internet marketing, etc.It’s easier than ever to start your own blog. However, you may be asking yourself: “WHY should I start my own blog?”
There are many reasons for starting your own blog. One reason is because you can provide additional information to your customers, subscribers, and website visitors about your products and services, information you might not include in a typical sales letter or may not have thought of putting in your sales letter.
In fact, you could create a thread on your blog for questions and answers regarding your product or service, and when someone asks a new question, you can provide an up-to-date answer, something you’d never be able to do in a sales letter.
Plus, up-to-date answers may not be that practical to do on your website, so doing it on your blog may be the best approach.
This leads to another benefit of blogging – you can show your subscribers and website visitors that you are a real person, not just some faceless unknown online!
While purchasing on the Internet is becoming more of the norm than it was just a few years ago, many are still leery of giving out their personal information online and many are still leery of making a bad purchase.
By conversing with them, sharing some of your own thoughts, feelings, and happenings in your life, caring about their well-being, and addressing their concerns and questions, you can ease their concerns and make it that much more likely that they will purchase from you.
In addition, they’ll know that you’ll be there to help them if they have a problem or if they want to return your product, making it all the more likely they’ll purchase from you.
Often, the difference between those who gain the sales and those who don’t are the ones that show genuine interest in their potential customers and subscribers – by blogging regularly, you can keep in constant contact with your subscribers so that they keep you in mind and feel closer to you so that they’ll purchase products from you and not from someone else.
Another benefit of blogging is that you can show your expertise in your field, which will also increase your chances of people coming to you for advice, for purchasing products, and for JV proposals.
By blogging about topics related to your field, you will indirectly promote yourself as someone who is interested and knows what is going in your field, which will likely convince your target market that you are “the” expert they should turn to for advice and for purchasing the products they want.
Another benefit you can gain from blogging is by linking that blog to your website – this way, all the extra links to your website will help to boost your site’s search engine rankings. Plus, those who just happen to stumble onto your blog can find your website if you link your blog to it.
Another benefit of blogging is RSS (Rich Site Summary or Real Simple Syndication.) This is a type of code embedded in blogs (along with podcasts and news headlines) that allow people to subscribe to your blog so that they are alerted of any updates you make to your blog.
That way, they’ll never miss an update and will always be kept informed of any new information and services you provide.
In addition, by blogging regularly, it’s likely that your subscribers will subscribe to your RSS feed and/or check your blog frequently for updates; unlike email that can get lost due to the SPAM filters, people will never miss your updates if you post them on your blog.
In addition, RSS feeds do not get infected with viruses like emails can, making it safer for people to stay updated with the latest information from you. Plus, you will likely get more regular traffic to your blog and your website if you encourage your subscribers and website visitors to visit your blog frequently by updating it regularly.
Blogging itself is easier to keep up-to-date than a typical website, especially if you are not well-versed in HTML.
Blogging software makes it very easy for even the least technical person to get out his/her thoughts. Plus, for those not interested in spending a lot to have a web presence, blogging can provide a cheaper alternative. As you can see, blogging can provide you with many benefits:
- Gives you a cheaper option to having a website presence.
- Enables you to have more of a personal presence with your subscribers and website visitors.
- Gives your subscribers and visitors an easier, quicker, and safer way of staying updated with the latest news and information from you.
- Boosts your website in the search engine rankings.
Having a blog gives you many benefits and is easy to start and maintain, so if you haven’t already started your own blog, consider doing so today and reap the benefits!
Many people share similar views about why you should blog:
- Many consultants ask if they should jump into blogging to add power to their market presence. Blogs certainly are pervasive. In fact, if you listen to the experts, you get the impression that everyone should be blogging. … - At this point, the question is more “Why aren’t you Blogging?” There are blogs on every topic. Really. In every conceivable style and opinion. As a business, your blog says something about your company. It creates a voice and tone about … - Because,. 1. Blogging is a way of self-expression. 2. Blogging can stimulate creativity. 3. Blogging is a good means for reporting and documenting interesting news. 4. Blogging brings in different perspectives … |
